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Salvation Army Christmas Appeal - 2020

Hope for families facing tough Christmas after pandemic

The Salvation Army is calling on Maidstone’s community to donate money or gift vouchers for high street toy shops to its Christmas appeal, that will support families in need over the festive season.

Sadly, we know that this will be a really tough Christmas for local families as many have faced job losses and reduced income due to the impact of the coronavirus pandemic.  We are expecting the number of people in need of support to be higher this year, so please help us to share hope this Christmas.

Salvation Army church leader Captain Marion Rouffet said “Every year we ask people to donate new toys and gifts to our Christmas present appeal so that we can distribute them to families whose children would otherwise not receive a gift.  This year, we have worked hard to find a way to support that will be safe for all involved and so we are asking people to ‘give the gift of giving’ by donating to our JustGiving page so that we can purchase gift vouchers for high street toy stores, such as The Entertainer and Argos.  Giving the families vouchers will allow them the chance to buy gifts that they know their children will love and cherish.”

“Last year we supported 632 children and already we’ve started receiving requests of support ahead of Christmas.  Our gift appeal may need to look different this year, but we are determined to continue to share hope and joy this Christmas.”

Donations can be made at

People wishing to buy and donate a gift voucher can drop their kind contribution at The Salvation Army, 74-80 Union Street between 9:30am and 1pm on Wednesdays and Fridays.

Captain Marion Rouffet said “By adding a £5 or £10 gift card to your shopping list you can remind families facing a tough winter that their community cares.  This year our appeal is themed Be A Star, encouraging our community to bring light and joy to families.  It also reminds us all of that first Christmas, when a star appeared in the sky to bring the shepherds and wise men to Bethlehem to discover new hope in the birth of Jesus.  By ‘being a star’ and donating to our Christmas appeal, people will shine a light in the dark for those who are struggling and in need this time of year.”

The Salvation Army will distribute these gifts to children and families in the area through their networks and via local schools and social services.

A church and charity, The Salvation Army expresses its Christian faith by offering friendship, practical help and support to some of the most disadvantaged people in our communities.

During the pandemic we have continued to support our community through online services and our food bank. 

To find out more or to help support The Salvation Army’s year-round work in Maidstone please visit:



Contact Details

For more information about the Christmas Present Appeal, contact: Captain Marion Rouffet, and 01622 681808.